O N E A R T H B Y S O N Y

The Challenge: Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago.
The Insight: A large problem exists within the gaming community: all console gaming accounts for 1% of the world's total pollution. How can we harness the gaming community's desire to do good in a way that dramatically impacts national energy consumption, while lowering their individual electric bills? OnEarth by Sony.

A 2015 submission to the Future Lions competition by:
Brenna Vickrey (project manager/strategy) Zach McKinney (writer) and Bryan Tietge (designer/animator).