C O L L E C T I V E W I S D O M B Y G O O G L E
The Challenge: Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible five years ago.
The Insight: Post-retirement, the elderly feel disconnected from society, but they have the kind of life-experience to truly help younger generations. Why isn't this invaluable knowledge being used to help create a more forward-thinking world? Collective Wisdom, an experience-based search engine, supported by Google.
This project was also submitted to the 2014 Future Lions competition.
Strategy and Writing: Brenna Vickrey Design and Animation: Bryan Tietge