R A N D O M S T U F F I ' V E W O R K E D O N :
A B B Y ' S P I Z Z A 5 0 t h A N N I V E R S A R Y C O M M E R C I A L
Yes, that's me. I became an actor for a day to shoot this commercial. This was my first big-screen debut! Created in April of 2015 by Elevator, an ad agency in Portland, this commercial ran in Oregon from June of 2014 to June of 2015.
A B C ' s O F A D V E R T I S I N G
26 essential reads that have helped to shape the way I think. I made this in October of 2014.
O R G A N I C B Y J O H N P A T R I C K
The Challenge: Develop a marketing campaign for Organic by John Patrick, a completely sustainable high-end fashion brand.
The Insight: People should realize that clothing doesn't have to be a purely superficial purchase. It can have meaning and bring value into your life and the world. Organic by John Patrick is the kind of brand that can create a movement. It's not the end of the world, it's the change of the world.
The Result: My wonderful (!!!) team and I developed this guerrilla advertising campaign. It consists of a manifesto and giant mirror installations, strategically placed in three different New York City locations, offering the city's busy residents a rare opportunity for introspection and reflection.
This guerrilla campaign was developed from September of 2013 to March of 2014
and submitted to the 2014 One Club competition.
My teammates: Max Brettler, Taylor Richmond, and Max McDermott
A M E R I C A N A I R S T R E A M
The Challenge: Create an advertising campaign for an outdated brand: Airstream travel trailers.
The Insight: Embrace the brand's "weakness." Airstream isn't old - Airstream is a force of American history.
Campaign developed from September 2014 to December 2014.
Brenna Vickrey (strategist/project manager), Bryan Tietge (designer), Monica Sagowitz (writer)
W H A T I S I N T E R A C T I V I T Y ?
The Challenge: Answer the question - What is interactivity?
The Insight: Technology has completely changed the way we interact.